MODULE TWO: PRINT MEDIALearning outcomes for this module At the end of this module you should be-able to:
Describe non-digital print media
Utilize non-digital print media in a classroom scenario
List the different types of non-digital print media that can be used in the classroom
1. Non-digital Print Media Different popular print media formats 'Popular print media' is a term that describes a wide variety of media formats that include newspapers, magazines, billboards, and advertising flyers. Our focus will be magazines and newspapers, but even these are different enough to offer teachers a rich variety of potential teaching resources. First, while both magazines and newspapers tell their (stories' using similar formats – words, photographs, diagrams, graphics, cartoons, statistics, advertisements, letters from readers, horoscopes and puzzles – they differ in important ways: • In general, magazines are concerned with entertaining their readers, while Newspapers focus more on informing readers. • Magazines contain many in-depth 'human interest' feature stories: stories about places or personalities. Newspapers, however, carry mainly short, 'hard news' stories with a few in-depth stories linked to the news and politics. • Magazines make more use of photographs – colour fully and prominently – and carry more colourful adverts. Newspapers carry photographs of recent events, diagrams, graphs, maps and tables of statistics, weather, financial and entertainment information, and political cartoons and editorials linked to the latest news. Example of a multimedia integrated lesson In the following video, various aspects of multimedia integration will be alluded to. This lesson will serve as an example on how some innovative teachers are using multimedia in their lessons. This is not a model lesson it merely serves the function of being a guide on how multimedia can be integrated into your own lessons. With a bit of creativity from yourself you to will be implementing multimedia into your everyday lessons. In the following video clip, take note of the following aspects to the lesson:
The choice of multimedia
Manner of integration
Grade and age appropriateness of media and language usage
Relationship of media to topic
Cross-curriculum integration
Control and classroom management of activity
Planning and preparation prior to lesson execution
It is important to pay special attention to all aspects as it will be tested upon in your own assessments at the end of this module.
Second, not all newspapers and magazines are the same: they differ according to the kind of readership they try to attract. While many could be classified as 'general interest' publications – Cosmopolitan, Bona, The Sowetan, The Star, there are others that can be regarded as 'specialist' publications – Business Day, New Sdentist, orGetaway, for instance. Specialist publications offer more in-depth articles that could be useful in teaching subject content. We also noticed that weekly newspapers – such as the Mail and Guardian or Sunday Independent – carry longer, more analytical articles than daily newspapers. Publications in South Africa still tend to target racially-defined audiences. So, for instance, while The Sowetan may carry news that some would regard as being of interest to an 'African' readership (for instance, lots of soccer news), The Star seems to target a predominantly white audience (it carries lots of rugby news). Social class – or income – is also emerging as important in the kinds of articles carried by magazines or newspapers. A magazine like Ebony, for instance, seems to cater for a (younger) black, upper middle-class audience, while Bona seems to cater for a slightly older, less affluent black audience. It is important to understand some of these differences, not only so that we can use popular print media appropriately, but also so that we become more familiar with the way in which the media work. Once again the following video will illustrate how to use a magazine as a multimedia resource.
Third, as we have mentioned, each magazine or newspaper carries a wide variety of formats within their covers: from adverts and cartoons through to statistics, photographs and good writing. This variety – of formats used within publications, of differences between magazines and newspapers, and differences among magazines and newspapers – provides teachers with a rich pool of teaching and learning resources.
At the end of this module you should be-able to:
1. Non-digital Print Media
Different popular print media formats
'Popular print media' is a term that describes a wide variety of media formats that include newspapers, magazines, billboards, and advertising flyers. Our focus will be magazines and newspapers, but even these are different enough to offer teachers a rich variety of potential teaching resources. First, while both magazines and newspapers tell their (stories' using similar formats – words, photographs, diagrams, graphics, cartoons, statistics, advertisements, letters from readers, horoscopes and puzzles – they differ in important ways:
• In general, magazines are concerned with entertaining their readers, while
Newspapers focus more on informing readers.
• Magazines contain many in-depth 'human interest' feature stories: stories about places
or personalities. Newspapers, however, carry mainly short, 'hard news' stories with a
few in-depth stories linked to the news and politics.
• Magazines make more use of photographs – colour fully and prominently – and carry
more colourful adverts. Newspapers carry photographs of recent events, diagrams,
graphs, maps and tables of statistics, weather, financial and entertainment information,
and political cartoons and editorials linked to the latest news.
Example of a multimedia integrated lesson
In the following video, various aspects of multimedia integration will be alluded to. This lesson will serve as an example on how some innovative teachers are using multimedia in their lessons. This is not a model lesson it merely serves the function of being a guide on how multimedia can be integrated into your own lessons. With a bit of creativity from yourself you to will be implementing multimedia into your everyday lessons.
In the following video clip, take note of the following aspects to the lesson:
It is important to pay special attention to all aspects as it will be tested upon in your own assessments at the end of this module.
Second, not all newspapers and magazines are the same: they differ according to the kind of readership they try to attract. While many could be classified as 'general interest' publications – Cosmopolitan, Bona, The Sowetan, The Star, there are others that can be regarded as 'specialist' publications – Business Day, New Sdentist, or Getaway, for instance.
Specialist publications offer more in-depth articles that could be useful in teaching subject content. We also noticed that weekly newspapers – such as the Mail and Guardian or Sunday Independent – carry longer, more analytical articles than daily newspapers. Publications in South Africa still tend to target racially-defined audiences. So, for instance, while The Sowetan may carry news that some would regard as being of interest to an 'African' readership (for instance, lots of soccer news), The Star seems to target a predominantly white audience (it carries lots of rugby news).
Social class – or income – is also emerging as important in the kinds of articles carried by magazines or newspapers. A magazine like Ebony, for instance, seems to cater for a (younger) black, upper middle-class audience, while Bona seems to cater for a slightly older, less affluent black audience. It is important to understand some of these differences, not only so that we can use popular print media appropriately, but also so that we become more familiar with the way in which the media work.
Once again the following video will illustrate how to use a magazine as a multimedia resource.
Third, as we have mentioned, each magazine or newspaper carries a wide variety of formats within their covers: from adverts and cartoons through to statistics, photographs and good writing. This variety – of formats used within publications, of differences between magazines and newspapers, and differences among magazines and newspapers – provides teachers with a rich pool of teaching and learning resources.
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